PDC & You: Limited Edition Ricard Bleu
Ricard’s pastis is an emblem of the South of France. A sip of the anise and licorice-flavoured apéritif transports you to the French Riviera – a taste of sunshine. Founded in Marseille, the company has been making pastis since the 1930s, and now 40 million litres of Ricard are sold each year.
For such an iconic drink, you need iconic packaging.
Success like Ricard’s relies on sticking to your winning formula, but also innovating to stay relevant. When the 2016 UEFA Euros were hosted in France, football fever took over the nation. “Allez les bleus” or “Go Blues” could be heard everywhere as the French got behind their team – and Ricard was no different, developing Blue bottle sleeves to jump on the trend and support the nations hope of becoming European football champions.
Although France’s success fell short at the final hurdle, Ricard’s came up trumps with a limited-edition sleeve that become something of a collector’s item for the French.
Using PDC’s R-Ultimate sleeve applicator, Ricard’s marketing team designed new sleeves to shrink onto their bottles, giving their pastis a fresh new look.
