Shrink Sleeve Labeling For Beer Cans Helps Your Brand And Reduces Costs For Craft And Microbreweries
We’ve seen an explosion of craft beer and microbreweries in the past decade. As of 2020, there are 9240 total active breweries operating in the EU, almost double the total from 2014 (i.e., 4858)1. Alone in France, the number of microbreweries has increased more than three folds, from 556 (2014) to 2000 (2020)1. Along with the growth of craft and micro-breweries is the widespread acceptance of shrink sleeve labeling of beer cans. There are several benefits to shrink-sleeving a beer can. Let’s have a look.
Eye-Catching Labels
Beer can labels have become a big selling point of a beer’s brand, helping to attract and interest the customer. A great benefit of shrink sleeving is the ability to design highly attractive, graphic labels that promote the brand. Shrink sleeve labels are printed using multiple printing technologies on flexible shrink film, then formed into tubes. They come to the plant either in roll form for machine application or pre-cut for hand application. Once heated through a shrink tunnel, the film shrinks in size and conforms tightly to the shape of the can, producing visually striking break-through branding.
An eye-catching beer can label for an impressive shelf branding. Contact PDC Europe today!
Cost-Effective
The ever-increasing globalization of the market and the declining product life cycle are putting immense pressure on higher demand for product variation and an extensive level of customization of products. Though this expanding product variety on one hand answers the diverse demands of global customers but comes with a price, such as setup costs, difficult inventory control, and inventory holding costs. This is where the mass customization strategy, also known as delayed differentiation, becomes effective. It implies a practice of postponing the specific changes to the base product until the very end, which later can be customized to specific requirements. By adopting the delayed differentiation strategy we can have a shorter lead time, fulfill the orders quickly with minimum inventory. As the micro-brewers are running a limited quantity per SKU, using shrink sleeving allows small brewers to avoid the large minimum quantities required to print aluminum cans, and to purchase cans un-printed and label smaller quantities as needed, helping to keep costs in check.
PDC Europe R-250 For Beer Can Labeling
PDC Europe R-250 is the ideal machine to tackle the job of shrink sleeving beer cans, allowing micro-brewers to avoid the large minimum quantities required to print aluminum cans and to purchase and label smaller quantities as needed. In addition, the R-250 has the speed, technology, and cost-effectiveness that small craft brewers are looking for.
The PDC R-250 Can Labeler runs at speeds of more than 250 cans per minute on either empty or full beverage cans. Other PDC models are appropriate for speeds under 100 per minute, and all speeds in between.
R250: A high-speed shrink sleeve applicator with a mechanical perforator, precise for sleeving non-symmetrical containers
PDC Europe’s complete labeling systems include the label applicator, tooling, conveyor, inspection/ejections systems, steam shrink tunnels, and various options. Fully stainless-steel versions are available for wet and wash-down environments.
Important to beer breweries, PDC Europe offers optional culinary grade steam filtration, which purifies the steam used in the shrinking process. A proprietary Heated Shroud shields empty can openings as they pass through the steam tunnel preventing condensate drip and assuring cleanliness. An optional integrated zero-downtime label accumulator optimizes productivity by allowing roll changes at production speed – no downtime.
About PDC Europe’s Shrink Sleeve Labeling Systems
Our R Series Can Labelers are mandrel-style machines that use PDC Europe’s proprietary blade technology- a rugged and longer-lived alternative to the fragile “spinning knives” that are standard in many other shrink sleeving systems. PDC blades last months, not days. Similarly, all our machines, including the R-250, uses high-quality, off-the-shelf components, assuring that the cost of ownership remains low throughout the system’s long life. Systems incorporate field-proven controls technology and an industrial main electrical panel that can be UL certified.
The PDC Europe’s Development Lab
For craft and microbreweries considering shrink sleeving their product, PDC Europe offers a Development Lab, one of the industry’s foremost facilities for brand prototyping and package development. The lab will run your product while our technicians record it and send you the resulting samples.
We help you find the right solution for your unique packaging needs!
If you would like to learn more about how you can package your product with our high-quality sleeving machinery, we invite you to contact PDC Europe today at sales@pdceurope.com. We look forward to working with you! For more information, visit www.pdceurope.com
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